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Monthly Archives: January 2008
First Friday Lewes is working!
This is nice, yesterday I got not one but three unsolicited testimonials for First Friday Lewes, the informal networking group I set up last May. Business coach Hugh Fenton told me "the first person I spoke to at my first meeting in November is now a client."
Garden designer Mary Stevenson has had one new client and done 2 proposals for people she met at First Friday Lewes and said "I think it’s a combination of Lewes/ more creative people/ relaxed venue/ and good hosting. You are the only networking host who takes the trouble to introduce people."
Our next meeting is this Friday 1st February, new members welcome and it’s FREE.
On target?
I’m not keen on all that aggressive vocabulary you find in marketing textbooks – all about hitting, targeting, ambushing, guerilla tactics etc.
But this nice pic from Mrs Webby just has to prompt a post about targeting.
It reminds me that it’s very easy to think you’re targeting the right people when actually you’re missing the mark by a mile. The moral of the story? Look at the issue from all angles, not just your own perspective!
eTips – on resisting the temptation to spam
The latest edition of eTips is here, it’s about ‘grey areas’ in email marketing …I’m no longer replicating eTips articles on this blog, but will post links to them when I remember.
Three writing tips
Jennifer at Catalyst Blogger has passed on the ‘meme’ of writing 3 tips on writing, then tagging 5 writers to do the same…hers are all spot on, so what else can I say…? Here goes:
Cut, cut, cut … I can’t say I follow this advice when blogging (!) but if you’re NOT aiming for a stream-of-consciousness effect then do it. Amazing how many useless adjectives, cliches and, well, words creep into those early drafts. Ahem!
If in doubt, check it out … always have a decent dictionary to hand.