… according to Jupiter Research as reported by BizReport.com. Hurrah! Rumours of the death of email have clearly been exaggerated.
And yes, email marketers will still have to work harder to make their campaigns count. According to Adestra/e-consultancy in their Email Marketing Industry Census 2007, four out of five email marketers (81%) say they are not using email marketing as effectively as they could, compared to only 13% who are.
Deliverability is still a key issue, but so is integration, with many firms still struggling to integrate email marketing with their main sales and marketing systems. Which is probably why 47% of respondents in the Adestra survey were unable to quantify their company’s ROI on email marketing.
Plenty to work on still!
