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Monthly Archives: June 2008
A day at Online Marketing & Media 08
Yesterday I was at the Online Marketing and Media 08 show in London. Sam McArthur and I have been going to these shows for quite a few years now, and to be honest I usually come away disappointed. This year was a bit different though, lots of interesting stuff.
First of all, we had booked to hear Adriana Lukas speak about ‘new tools for marketers’, and although most of the tools she showed us were familiar to me it was very helpful to have some of the functionality explained and demonstrated.
eTips for June
As eTips goes monthly, today’s issue includes 3 suggestions for increasing web visibility, beyond SEO.
Make love, not war
A few headlines pulled randomly from this week’s marketing press:
“NI poised to parachute in chief marketing officer”
‘”Lucozade Sport to target gyms”
“Sky uses viral ad to push golf and cricket”
Is it me, or is use of warlike language in marketing becoming increasingly dated? Parachuting, ambushing, targeting, pushing, campaigning, attacking and dominating. Clearly marketing is as stuck in the adversarial model as ever. It’s all about us and them – we push, they resist, we find new ways to push, until they give in and buy.