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Monthly Archives: July 2008
Interesting things I’ve been reading lately
The thing about going on holiday when you run your own business is that the weeks leading up to it are hell. No matter how much notice clients are given, everything still seems to come at the last minute and it’s impossible to explain that actually although there may be 3 days to go, every minute of those three days is already planned for and booked out, so no, I can’t physically fit in any more work!
All the same, despite neglecting to post, I’ve managed to catch some interesting articles recently:
Top 10 reasons small businesses excel at social media – thanks to Chris Brogan for flagging this one up.
Things I’ve enjoyed reading lately …
What social media professionals can learn from traditional PR: pGood advice from Silverpop on what to do about ‘dead’ email subscribers:br / a href="http://www.silverpop.com/newsletters/digitalmarketer/reactivatinginactives_07_08.html" target=_blank">3 tips to reactivate your recipients and get them engaged again
Chris Brogan does it again…fantastic post that will keep me buzzing all summer pNever thought I’d be so in agreement with the Pope:br / a href="http://news.bbc.co.uk/1/hi/world/asia-pacific/7510862.stm" target=_blank">Pope hits out at consumer culture
Why do small businesses waste their money on useless advertising?
Here we go again. Yet another ‘local guide to your town’ has plopped through my letterbox this week, full of ‘handy information’ about Lewes – in other words, a few skimpy articles purporting to tell me stuff which as a resident I already know, plus endless adverts for businesses who already advertise in all the other ‘local guides’.
The formula is always the same – full colour, A5, homely design, a cosy foreword from a friendly looking lady and a publisher based in some town at least 50 miles away.
A re-reading of ‘As we may think’
I met with a prospective client the other day and in talking to him was reminded of all those serendipitous moments that happened to me about ten years ago, the start of my love affair with the internet.
One of those moments was reading ‘As We May Think’ by Vannevar Bush. It’s an extraordinary essay, written in 1945, in which the author (who worked for the US military during the war) talks about his visions of the future of communications, from a proto-internet which he called a Memex, to micro computing, digital cameras and more.