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Monthly Archives: June 2009
eTips: 3 tips for taking your email marketing to the next level
This month's eTips revisits email marketing.
It's far from dead, as research shows it's still a highly effective tool for generating repeat sales, something everyone needs during a recession!
If you've been broadcasting an email newsletter for a while you could probably do with taking it to the next level. If so, this article's for you.
When should PPC be used to supplement organic optimisation?
Should money be spent on PPC rather than organic SEO? What about if it's public money?
I came across this post, written in January 09, complaining that the government's 'Change4Life' campaign website was being promoted in the paid listings, while its organic optimisation was being ignored.
However, checking the SERPS today, I see that the campaign website is now top of the Google rankings.
This probably illustrates the time lag between carrying out organic SEO and the results kicking in.
Using PPC to start off a campaign, while waiting for the natural indexing to happen, is a legitimate tactic.
Interesting stuff I’ve seen recently on Twitter
Several times over the last week or so I've found myself in the position of being asked, in fact almost bombarded, with questions about Twitter. At a workshop on PR (where I was a participant), at a dinner party, in the pub.
What is it? What's it for? Is it like Facebook? What's the point of it for businesses? Isn't it just people saying what they just had for breakfast?
Clearly the broadcast media has fuelled a Twitter frenzy, but it has very few answers to the questions on people's lips.
Social media and the end of TV’s supremacy, and why it’s great for small business
This week I'm giving another workshop presentation for ProfitNet, this time for the Crawley group.The subject is 'An introduction to social media for business', and although it's not the first I've given I find myself doing yet more last minute research to try to ensure what I say is as up to date as possible.
Things change so quickly, and I love uncovering other people's thinking on this as it's all so new and we're all very much learning.
I was excited to come across this from David Armano – an insightful diagram to explain the social engagement spectrum.
