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Monthly Archives: October 2010
The future is mobile
In business, mobile phones used to be good for one thing – keeping in touch with people by phone when you were on the road or working at a location other than the office. You may or may not remember car phones – I used to have one when I worked for Nike and drove 90,000 miles a year. It was attached to the car and clunky as hell, but felt very cool at the time.Then phones became truly mobile and we started being able to send and receive email, texts, and organise our diaries.
Why I like Chris Brogan’s ‘simple presence framework’
This morning I had a conversation with another online marketing consultant who said he felt that for many businesses, Twitter and Facebook were a waste of time. He maintained that a blog, as long as it was posted to at least 3 times a week, was where the effort needed to go. Freshly updated blog = high visibility on Google = more leads = more business.
I couldn't argue with the value of a blog, particularly as a boost to search engine rankings. And I always advise small businesses to scope out their market before jumping into Facebook or any of the social networks and tools.
Interesting stuff I’ve come across lately…
A quick round up of some of the articles I've enjoyed/learnt from recently…
Interflora cheers up glum Twitter users (Brand Republic) – nice example of a brand's use of social media.
How Facebook decides what to put in your newsfeed – (businessinsider.com) – fascinating delve into what counts and what doesn't when it comes to getting exposure
What the Facebook Bing search partnership means for brands – (Digital Tomorrow Today) – Jamie Riddell on a new rivalry to Google
Cool Twitter tool – Mention Map – (mediafuturist.com) – explore the 'neighbourhoods' of those you're connected to
Are small businesses to become invisible on Google?
There have been some very significant changes with Google over the last month or so. The introduction of Google Instant (where search results appear as you type) has far reaching implications for anyone interested in their search ranking. As the web has increased in size and competition for one- and two-word phrases has become intense, the answer has been to optimise pages for longer phrases. But some have suggested that since Google Instant, pages optimised for these 'long tail' phrases are no longer getting the traffic they were.
