You can't really avoid infographics these days, they're everywhere. But if you have managed to escape them so far, an infographic is the represention of data in a visually interesting way. They can be surprising, revealing and fun. But they can also be daunting, and sometimes downright confusing.
If you're better at processing visuals (photos, video, exploded diagrams) rather than words or data then the infographic will probably appeal.
Anyway I thought it would be fun to do the occasional round up of interesting infographics I've seen lately. Here's the first.
At Mashable today we've been treated to Which social sites are the best for which marketing outcomes? featuring the CMO's guide to the Social Landscape. A handy grid shows you whether YouTube is good for generating visits to your website, whether a Facebook presence will really affect your search engine rankings, and so forth. Beware: if you shrink to fit A4 and print out, it's a bit tricky to read (small typeface, white text on dark background.)
If you've ever wondered just how much work is getting done by that guy listening to music on his headphones and texting his girlfriend while coding up a newsletter and keeping an eye on Twitter, then your worst fears will be realised by Multitasking: This is your brain on media – a stern warning from Rasmussen College. Whether it will have any effect who knows!
And finally, if you're looking call yourself an online marketer and don't want to do the time, The Noob Guide to Online Marketing could be ideal – just tick everything off and voila, you're done! More a series of visual diagrams rather than a single infographic, but stylish nonetheless.
