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Monthly Archives: December 2011
Company Christmas cards – traditional, electronic or none at all?
If you are a B2B business, do you send traditional Christmas cards to customers and partners, or opt for an electronic alternative? Or send none at all?
A few years ago I went through a stage of sending e-cards, (although always created in HTML in the body of the email, no Flash, attachments or the need to follow a link to view the card on the web.) The card included a greeting and 'thank you for your support/business' message, and a note to say that I made a donation to charity in lieu of buying and posting actual cards.
TrendsPlus conference part 2 – more key takeaways
This is a continuation of my last post, a rough and ready round-up of what I took away from the TrendsPlus conference last week at the Cavendish Conference Centre in London.
After lunch (I think, the order changed on the day and I didn't make notes on all the sessions) the speaker was Paul Edwards of Hall & Partners with some important messages about how we make decisions and the implications for communicators. "What you say is not as important as what they hear." Paul used the analogy of a bird's nest – that all of our experiences, behaviours and choices are made over the duration of our lives and are stored away in a kind of structure in which we are cocooned – at least that's how I interpreted it.
What I learned at the TrendsPlus conference, part 1
Yesterday I was at the TrendsPlus conference in London learning from a very interesting bunch of speakers. I was tweeting much of the time but looked up enough to catch some of the great slides and video clips.
I think it was also the first conference in a while I've been to where people seemed happy to introduce themselves and make conversation and not just hang out in their little company cliques. Whether that had anything to do with the fact that it wasn't the usual digital crowd I'm used to, I couldn't possibly say!
