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Monthly Archives: February 2012
Effective SEO shouldn’t involve comment spam
Unsurprisingly, this blog post from last month about problems with outsourcing social media has attracted a number of spam comments (caught in my spam filter).
I'm often asked 'how do you recognise comment spam?' Sometimes it's obvious, but how about when it's not? What are the tell-tale signs? And why is it done in the first place? For example, here's the latest one (posted twice):
Nice to hear that. thanks for sharing this very informative and interesting article. I also agree with you, there are lots of advantage and disadvantages of social media but if people use it in a nice way maybe we can outsource it.
Social Media Week foretelling the end of social media
It’s Social Media Week all over the world, and plenty of the events are being streamed or live-tweeted, which is great for others who can’t get to things but want to know what was said. I did get along to the Edelman offices in London yesterday for a ‘Social Business in Action” panel discussion consisting of David Armano (@armano) and Robin Hamman (@cybersoc) of Edelman, consultant Euan Semple (@euan) and Vincent Boon (@vincentboon) of Giff Gaff. Several strong themes emerged and they’re being echoed at other events so far this week, namely:
Issues with the phrase ‘social business’ – there’s plenty of talk about it, but also plenty of argument about it.
Ask not what you get from the social web, but what you will give to it
I just read an interesting report on the We Are Social blog about recent research from Insites Consulting which found "a positive correlation between the extent of social media integration and the company’s financial results." The summary is in the form of an infographic (complete with at least one spelling error – the bane of infographics, alas) which I enjoy reading, but always end up with more questions than answers.
Apparently, the pharmaceutical and financial sectors are the least adoptive of social media at the moment. No surprises there really.
How much time do you spend thinking about the future of your business?
Nice article in Wired this month.
According to Rajesh Chandy of the London Business School, research shows that the amount of time a CEO gives to thinking about the future is a pretty good indicator of how innovative and successful the company as a whole will be. And yet the same research found that the CEOs actually only spend 3% of their time on it.
Two more interesting things:
CEOs whose first jobs were in marketing or R & D were more likely to give time to think about future customers, competitors and technologies relative to those of today, whereas those which backgrounds in other disciplines less so.
